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Concept Development &Experience Design

Emma specialises in creative ideation and translating brand, story and key messages into elegant concepts for live events and experiential activations. Helping to connect clients with audiences in rich, meaningful and memorable ways.

When it comes to generating fresh ideas, developing creative concepts, writing narrative, devising new immersive experiences, or curating multi-arts events, Emma has extensive knowledge of successful strategies and methodologies. Placing audience experience at the very heart of her creative process. Leading or working collaboratively with creative teams, Emma can respond to complex pitch opportunities with forward-thinking, impactful and intelligent ideas that meet the demands of multifaceted briefs in truly meaningful ways.


Emma works by delving into consumer insights and carrying out extensive research; undertaking analysis of pitch briefs to identify core requirements and deliverables; actively leading or contributing to creative ideation workshops; and by creating moodboards, creative copy and pitch documents which clearly communicate ideas and strategy.

Emma collaborates with a network of artists, innovators and industry professionals to achieve visions and concepts. And can make valuable recommendations and introductions if required. 

HTC at Wilderness Festival

"With a background in theatre-making, scenography and dramaturgy, as well as marketing and programming, Emma can act as an additional resource for busy agencies who need an extra imaginative mind in the mix!"

Laurent Perrier at Wilderness Festival
Sipsmith at Wilderness Festival

“Emma can facilitate discussions around audience journeys and delve into the very best ways that your stories can be told, your ideas illuminated and the most exciting ways that your brand can be brought to life.”

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