Concept Development &Experience Design
Emma specialises in creative ideation and translating brand, story and key messages into elegant concepts for live events and experiential activations. Helping to connect clients with audiences in rich, meaningful and memorable ways.
Emma can offer fresh ideas; assist in the development of creative concepts for events and activations; write theatrical or conceptual narratives; and help to devise or direct immersive experiences, theatre and performance.
Leading or working collaboratively within creative teams, Emma can respond to complex pitch opportunities with forward-thinking, impactful and intelligent ideas that meet the demands of multifaceted briefs.
After a long career working on large-scale, multi-arts festivals, Emma can provide advantageous insights into successful strategies for experiential marketing and brand activations. Helping clients to achieve successful outcomes and desired results every time, through enjoyable and meaningful experiences for all audiences.
Emma works by delving into consumer insights and carrying out research; analysing pitch briefs to identify core requirements and deliverables; actively leading or contributing to creative ideation workshops; by creating moodboards; writing creative copy; and composing pitch documents which communicate thinking.
“Emma can facilitate discussions around audience journeys and delve into the very best ways that your stories can be told, your ideas illuminated and the most exciting ways that your brand can be brought to life.”
"With a background in theatre-making, scenography and dramaturgy, as well as marketing and programming, Emma can act as an additional resource for busy agencies who need an extra imaginative mind in the mix!"
