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Emma's Expertise

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Emma is an expert in multi-arts programming for festivals and events; experience design; concept development and creative ideation for theatrical events and brand activations.

Her career, backed by over 20 years of experience in the events industry, boasts an impressive roster of clients across arts venues, festivals, experiential marketing agencies, as well as immersive performance and theatre companies. Emma currently works as an associate lecturer at various universities, colleges and event training schools across London.

​Emma has played a pivotal role in shaping major festivals, including The Secret Garden Party (2007–2017), Wilderness Festival (2011–2022), Lovebox, Citadel, Somersault, and Rock Oyster Festival. Her involvement in the early development of at least four festivals since their conception demonstrates her talent in developing new festivals, defining their distinct identities, designing innovative programs, and implementing successful audience growth strategies. 

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Emma's combined background in festival marketing and arts programming uniquely positions her to understand the intricate relationships between branding, marketing, programming, production and design. This holistic approach enables her to integrate these elements seamlessly, ensuring each aspect works in harmony to create authentic and engaging live experiences.

​Emma brings skills and knowledge from her First-Class degree in Performing Arts, alongside expertise in Scenographic Design and Dramaturgy, to ensure that every project she undertakes is rooted in a theatrical mindset, with a deep focus on audience experience. 

 

Her collaborative 'performance-making' process ensures that she works closely with clients to discover the most exciting, engaging, and innovative ways to bring their stories to life.​

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Emma is highly adept at incorporating brand activations into diverse environments, helping brands connect with audiences in meaningful, intelligent, and relevant ways.​

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Wilderness Festival Parade

Photography by Fanatic. Wilderness Festival

Don't Be Shy, 
Get in touch!

Send Emma a message to arrange a chat.

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