Emma has extensive experience in developing new festivals as part of a team, building its identity, devising unique programmes, generating audience development strategies and implementing effective event processes.
With the combined experience in programming and arts marketing, having fulfilled a role as Marketing Manager for The Secret Garden Party for several years, along with a 1st class degree in the study of performance/theatre making, Emma is in a unique position to fully understand the interconnected relationship between marketing, programming and audience experience.
Emma is also currently developing her creative practice as a theatre/performance dramaturg and is working with several immersive theatre companies and practitioners.
Emma Purvis is Head of Arts & Culture Programming at Wilderness Festival, Festival Republic/Live Nation and also works freelance. Current clients include PAUS. in Cambridgeshire and Elmore Court in Gloucestershire. Emma has previously worked on festivals such as The Secret Garden Party (2007-2013), Lovebox, Citadel, The Great Escape, Wonderfruit Festival (Thailand), and Glastonbury, as well as numerous venue-based events.